For Immediate Release
Alberta SouthWest receives national award recognition for the second year in a row!
October 2, 2013
Alberta SouthWest Regional Economic Development Alliance won two Marketing Canada Awards at the Economic Developers Association of Canada (EDAC) Annual Conference, held in St John’s Newfoundland. The winning projects excelled from among 155 entries submitted by organizations across Canada. The Marketing Canada Awards competition recognizes excellence in community marketing, which is an integral part of economic development.
AlbertaSW was “best of the best” in two categories:
Web-based Community Outreach: GPS-Guided Driving Tours and Smartphone App
Single Advertisement: Regional Display Panel
The “Web-based Community Outreach” Award recognized the expertise of the GyPSy Tour Guide Company of Banff, in partnership with AlbertaSW to create new GPS-guided driving tours that offer the fun and exciting experience of driving around the region with a “tour guide in your pocket”. The finished product contains over 50,000 words of researched content transformed into professional audio narrative, guided by GPS technology, and tells travellers the stories of featured points of interest along 1,400 km of highways and byways in AlbertaSW. Users can rent GyPSy Guide units at selected locations or can download the App from Google Play or The App Store.
The “Single Advertisement” Award recognized the excellent display panel installed in Waterton National Park, which features a map of AlbertaSW, inviting park visitors to “Explore More” and visit the interesting communities surrounding the park. This large project design, completed by Twist Marketing, includes information about the “SouthWest Connect” Wi-Fi network, and acknowledges our partnerships with GyPSy Tour Guide, Crown of the Continent Geotourism Council, Cowboy Trail and Top Ten Scenic Drives.
“Alberta SouthWest is delighted to be recognized at a national level for the second year in a row,” says Bev Thornton, Executive Director Alberta SouthWest Regional Economic Development Alliance. “It’s truly amazing what can happen when rural municipalities, towns, villages and business partners put their efforts toward common goals.”
In 2012 Alberta SouthWest received five Marketing Canada Awards from Economic Developers Association of Canada and was named winner of the EDAC Cup, which is the top recognition of the annual awards program.
For further information, please contact:
Bev Thornton, Executive Director
Alberta SouthWest Regional Economic Development Alliance (REDA)
#221, 782 Main Street; Box 1041
Pincher Creek AB T0K 1W0
Toll free: 888-627-3373
About Alberta SouthWest
Alberta SouthWest Regional Alliance (AlbertaSW) is a Regional Economic Development Alliance (REDA) of 15 communities working together to support economic development. The region has a population of about 30,000 is located in the southwest corner of Alberta, bordering on British Columbia and Montana. The communities identify shared economic development goals and collaborate to create the right environment in which balanced growth can occur, increasing prosperity for all communities. What defines AlbertaSW is the character and authenticity of its rural communities and pride in living here. The communities and businesses want to see each other succeed, and support each other because when one community thrives, there is the potential for every community to benefit.
The 15 AlbertaSW community members and the 2012-2013 Board representatives are as follows:
About Economic Developers Association of Canada
The Economic Developers Association of Canada (EDAC) is Canada’s national association of economic development professionals, representing every province and territory across Canada with 1,000+ members. The Association’s mission is to enhance the professional competence of economic development professionals and ensure placement of qualified people in the field of economic development, to advance economic development as a distinct, recognized, and self governing profession and to contribute to Canada’s well being.
The Association recognizes that marketing a community is an integral part of the economic development profession, therefore provides The Marketing Canada Awards competition as an opportunity to exchange and review promotional literature and other marketing material produced by municipalities across the country. This awards program is open to those organizations that undertake to promote and market Canadian provinces, territories, regions, cities, towns and areas with a view to improving the economic well-being of Canadians.